Why we need a new social media platform for generative media?
When you're curious about why we need a new social media platform for generative media and content creation, we can ask:
Why did we need TikTok instead of sticking with YouTube? Why did we need Instagram instead of staying on Pinterest?
Although a large amount of generative content is still distributed through traditional social media, if it is true there will be a new wave of incremental content and a new group of incremental creators, a new content-focused social media platform is bound to emerge.
AI-generated content is taking over social networks, but it still accounts for a small proportion. New content forms often don’t thrive on traditional platforms; instead, entirely new platforms emerge.
1. McLuhan said, "The medium is the message," and tools are also messages. New creative tools always introduce new creation methods and communities, giving rise to new content platforms.
2. Content consumption has shifted from publications dominating almost entirely, to radio and TV taking a larger share, to YouTube, Instagram, and TikTok, with new content driving similar paradigm shifts in consumption patterns.
3. Generative AI is undoubtedly a new content creation tool, inevitably bringing a new content paradigm shift. As with previous shifts, it will grow from a small to a large share of consumption.
4. Like every past shift, a new generative social media platform will emerge, requiring new content curation styles, features, and creation flows. It will make it intuitive to see the prompt and model used for each piece of content and enable easy secondary creation.
5. Every generation of content platforms has its own new content narrative. Finding this narrative is key to unlocking a new platform. Interestingly, new platforms are rarely just about redistributing existing content, no matter the volume.
6. New platforms typically create entirely new mechanisms for content production and distribution, generating significantly larger content volumes and entirely new genres and formats.
What will future creative and social networks look like?
It's very certain that we will have a large number of AI celebrities, AI influencers, AI artists, AI novelists, so and so forth. However, beyond efficiency, AI will largely replace humans, in the creative field, human creators and AI creators are likely to coexist.